Nike Brand Analysis - 1569 Words

Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed. Superb athletes and role models have extreme power over teenagers and often influence them into purchasing products not otherwise thought of. Nike has been able to sign numerous top notch athletes while other companies just simply†¦show more content†¦Action. Nike is a symbol reflecting hard work and the desire to succeed which is accomplished by taking action. Nike uses powerful images of men and women in its ads, usually in a sporting situation, to show where determination can take someone. This ad demonstrates the actions these athletes take to prepare for the great task ahead. „X Another print ad shows one of the NBA ¡Ã‚ ¦s most talented basketball players, Kobe Bryant. Just days after Kobe Bryant ¡Ã‚ ¦s Nike contract was signed the media revealed his involvement in a sexual assault case. Any involvement certainly didn ¡Ã‚ ¦t reflect Nike ¡Ã‚ ¦s mission or image therefore Nike decided to lay low on Kobe ¡Ã‚ ¦s contract. Now after the case has been settled Nike has begun its ad campaigns with Kobe as its spokesperson. However, his ad has a twist. It is Kobe ¡Ã‚ ¦s profile against a dark background and on the left side it mentions several tasks with accomplishments. Although the ad doesn ¡Ã‚ ¦t mention Kobe ¡Ã‚ ¦s involvement in the case directly it mentions several events of his life. The ad is about Kobe overcoming the adversity and working hard to get through it, eventually leading to the fact that he will still be on top because of his hard work and determination to get past it. Again, Nike is communicating hard work and perseveranc e. „X Lastly is a print ad of Nike ¡Ã‚ ¦s most recent campaign. Nike has officially moved towards the mini-trend celebrating the full figure sized woman. Following Doves renowned campaign and the newShow MoreRelatedBrand Analysis : Nike And Nike1300 Words   |  6 PagesBrand Analysis: a case study of NIKE Background of Nike: Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe. It is known as one of the largest supplier for sports-related products in worldwide. The company mainly focus on selling athletic shoes, sportswear and other sports-related products. In year 2014 its brand value was valued at 19 billion, making it the most valuable brand among all sports-related business. By the end of 2015, It had an incomeRead MoreMarketing Analysis : Nike s Brand1460 Words   |  6 PagesBranding Just do it! Most people know this slogan is a trademark of Nike’s shoe company and one of the core components of Nike’s brand. Brand equity represents the sport consumer’s associations (both positive and negative) with a sports team’s name, logos, and images (Gladden Wong, 1997). Essentially, there are four main pillars to brand equity. First, perceived quality is consumer’s judgments of an item’s excellence in respect to its intended purpose. In the case of sport, this alludes to theRead MoreEssay on Nike Marketing Plan1729 Words   |  7 PagesAustin Wang Dr. Sean Jasso Section 22 May 24, 2012 Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear, apparel, equipment and accessory products - Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activitiesRead MoreNike Case Analysis: Maintaining and Working on Brand Image1029 Words   |  4 PagesNike Case Analysis The case concerning the Nike brand is a classic case of maintaining and working on brand image. Every aspect of a brand is important in the basis of building a strong clientele and becoming a trusted retailer. Nike endured challenges along the way in their quest to become umber one. They encountered criticism due to the unsafe working conditions, which took the life of one of their workers in a foreign land. Although they were not direct workers of the Nikes headquarters, theyRead MoreNike, Inc. Business Strategy Analysis3636 Words   |  15 PagesDUTA WACANA CHRISTIAN UNIVERSITY | NIKE, Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. BargainingRead MoreNike Imc Campaign4712 Words   |  19 PagesAdvertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the worldRead MoreComplete Project on Nike16139 Words   |  65 PagesA SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT â€Å"NIKESHOES INDUSTRIES LIMITED† SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at â€Å"Nike Industries Limited†. The work would not have been possible to come to the present shape without the able guidance, supervision and helpRead MoreA Research Report On Nike1612 Words   |  7 Pagessituational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings from this situational analysis and aRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 PagesCore Competencies and Sustainable Competitive Advantage In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completesRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 PagesExecutive Summary Nike was founded in 1972 by Philip Knight and Bill Bowerman. The focus of this report would be an analysis of how Nike’s manages and delivers its service to its customers. It also looks into Nike’s emphasis on its product quality and innovative design to meet the ever changing consumer preferences. By looking at its current strategies that Nike adopt and its appropriateness, this report will provide you a better understanding on how consumer see Nike and challenges that Nike Inc. faces

Management Theory and Strategic Management Practices

Question: Discuss about the Management Theory and Strategic Management Practices. Answer: Introduction The content of the paper evaluates performance of firms within an industry through evaluation of various marketing strategies. Woolworth is one of the organizations which has been in the news for over two years now due to the stiff competition from other firms like Cole. Woolworth is a general store which stores various products and majorly deal with groceries. Woolworth has been in the news due to various marketing strategies applied by the firm in order to maintain its survival at the top of the industry (Ghoshal, 2015). The firm applies majorly value and pricing strategy to control the general store industry. The aim of this paper therefore applies critical evaluation on the marketing strategy used by Woolworth supermarket. Marketing strategies can be influenced by various theoretical concepts such as industry attractiveness, resources and competitive advantages. The content of this paper therefore apply and critically evaluate how each of the mentioned theoretical concepts influences strategic management practices in Woolworth as an organization (Keith, 2015). The paper also looks deeply into the various resources of Woolworth organization which makes the organization to have control over other firms within the industry. It further provides various recommendations that would enhance strategic management in Woolworth supermarket within the conclusion. Industry attractiveness There are various factors which attracts an entrepreneur to enter into a given industry. Industry attractiveness is therefore various factors within the general store industry that has made various investors to venture into retail business such as Woolworth (Parker et.al 2015). The nature of an industry may lead into formation of specific marketing strategies to ensure the survival of the firm within an industry. Woolworth as a business organization within an attractive industry concentrates on specific factors present in the industry for their growth, survival and profitability (Keith, 2015). Levels of competitions The rate of competition within the general store industry has resulted into Woolworth supermarket being in the news for a long time. The industry has got extensive market as it serves every individual within the country and other parts of the world as well. Due to stiff competition from other firms, Woolworth in the recent past developed price mechanism model where they beat their rivalries exploiting their competitive advantages where they use low prices and customer preferences to control the industry (Knights, Willmott, 2016). Woolworth use both innovative, value and pricing to scare away firms joining the industry making them struggle to gain strong foothold. Entry barriers Venturing into retail store business has got no major barriers compared to other sectors. There are no stiff regulations set by the regulatory bodies which allow many entrepreneurs to see opportunities in retail business sector. In order to contain the customers, market control and profitability, Woolworth applies various strategies to contain competition from various new ventures. The firm use various strategies such as price control mechanism as a competitive strategy to control other firms joining the industry. Resource based view Refurbishment and new stores Woolworths ability to create various stores as per the population growth. The company compared to other firms is able to refurbish more than eighty store yearly to maintain the foreseeable future. Compared to other 23 stores within the business the FY14 and the other 61 stores available within the FY15, the Woolworth stores are refurbished according the customer desires and local customer preferences (Knights Willmott, 2016). Woolworth is also able to develop between 20 to 30 stores annually which is an advantage since most of the rivalry firms are not able develop. Woolworth is therefore able to serve an extensive market compared to other rivalry firms. Online system The organization has developed new system of selling products online. Woolworth enjoys the presence of around 250 click and collect stores in various locations. Online pricing is convenient to the customers as many are able to get what they need. Through online pricing, the organization is able to enhance investments in various multi-channel customer experiences (Phillipov, 2016). Man power and performance Experienced manpower is another advantage that Woolworth enjoy over other rivalry firms. The company have the best marketing strategist who are able to formulate various strategies to control the industry (Keith, 2015). The organization has various personalities who are able to create different marketing models enabling the Woolworth to beat other firms within the industry. Woolworth over the recent past have been controlling the markets due to the competent directors who are capable of developing various appropriate marketing strategies to beat other firms in the same industry such as Cole supermarket. Competitive advantage Three year strategy Woolworth as a business organization has been at the top of other retail organization based on various advantages within and without the organization. In the recent past Woolworth marketing team developed new marketing strategy which has shown them improve on their sales (Knights Willmott, 2016). The company under the management of the new manager has outlined three year strategy which is one of their competitive advantage over other firms. The management of the organization decided to apply marketing strategies which are customer oriented. Price control Woolworth as an organization has been using their stability in the market to control other firms. The management of over the recent developed a strategy of fair pricing to control other firms like Cole from taking over the market. The application and value strategy by Woolworth is a competitive advantage over other firms which must charge fair prices in order to maintain production and supply (Keith, 2015). Woolworth as organization applies value and lowering of various products to maintain customers loyalty preventing them from moving to other firms like Cole. When a firms is stable and able to lower their prices, the customer loyalty is maintained enabling them to sell more of the products. Supplier power Woolworth over the past controls the supplier power which is a major competitive advantage ensuring its growth and profitability (Knights Willmott, 2016). The firm uses various resources have control of major suppliers who are mainly agricultural producers. Woolworth applies pricing and value mechanism to maintain the supplier loyalty. The company offer better prices for various farm products thus able to retain the supplier power. Conclusion The main objective of the paper according to the above analysis was to critically review the extent to which theoretical as well as various literature on the linkage between the type of strategy used by a firm, resources of the firm, core competencies and the competitive advantage. The paper was also aimed at providing various recommendations to the firm to ensure its survival and profitability (Ghoshal, 2015). It is therefore clear from the above discussion that core competencies, market advantage, industry attractiveness and resources determines the choice of strategy employed by a firm. It therefore recommended that the firm should devote various resources together with the core competencies to acquire a competitive advantage. From the above evaluation, a firm like Woolworth should use resources to create sources of suitable and sustainable competitive advantages (Ghoshal, 2015). Finally, Woolworth management team should come up with various mechanisms of acquiring several resourc es from other firms in order to develop sustainable sources of competitive advantage. References Ghoshal, S. (2015). Bad management theories are destroying good management practices. Academy of Management learning education, 4(1), 75-91. Keith, S. (2015). Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of Regional Food Studies, 2, 47-81. Knights, D., Willmott, H. (Eds.). (2016). Labour process theory. Springer. Parker, C., Carey, R., De Costa, J., Scrinis, G. (2015). The Hidden Hand of the Market: Who Regulates Animal Welfare Under a Labelling for Consumer Choice Approach?. Phillipov, M. (2016). Helping Australia Grow: supermarkets, television cooking shows, and the strategic manufacture of consumer trust. Agriculture and Human Values, 33(3), 587-596.

Society And Its Influence On Conventionality Essays - Empiricists

Society And It's Influence On Conventionality Essay Conventional and Sterile Tuesday Nov. 07, 2000 It is my understanding that people grow up in a society of conventional and sterile ways of life. Some societies have a tendency to raise people to be similar in their way of thinking. People are educated to have the same morals, beliefs (within their own culture), and, or opportunities at an education. The ways in which these people are raised does not give a chance for independent thinking, and creativity. My idea of societies being Conventional and sterile, is the way that society has influence people, from they day they were born. Society has a tendency to make people like robots, trapped from independent thought. People who often wear different clothes, and who have piercing and tattoos, often stand out from the rest of society. Older generations may frown upon these ways of expression, simply because they were taught to think conservatively from the time they were born. I agree with the statement, From childhood upwards, everything is done to make minds of men and women convent ional and sterile. From the time everyone starts school, children are put into grades were everyone is at the same level of learning, and with people of the same age. The state is justified in insisting that children shall be educated (Essay- Thought and Style, p.141). Russell explains that society's beliefs linger on the idea that education is important. Children are expected to get good grades by every parent and a child who do not do well in school, is seen as one who may not succeed in the future. This relates to the idea that many people in our society are rased on the same morals, and beliefs. In education, many students feel as though they are becoming sterile. They are unable to express themselves, and there are too many boundaries that do not allow them to be creative. One time I heard a teacher say, Stick to the guidelines, and nothing too fancy. This implies that people grow up having their minds conventional and sterile. People who share the same religious beliefs are taught the same concepts, and grow up believing certain ideas. As mentioned by Bertrand Russell, Any questioning of the received opinion arouses hostility, (Essay- Thought and Style, p.140). Russell is referring to the idea of the Church against science, how society does not like change. The Catholic Church denied great innovators such as Galilao (he came up with the idea that the earth revolves around the sun), but the Church could not accept this idea. People cannot accept new ideas because it is how they were brought up to believe. Bertrand Russell also says interests are bound up with old beliefs (p.141). People in India don't eat cows because it's against their religion. The Thugs of India honestly believe it their duty to commit murders, (p. 142). Suggesting that they have no morals and values upon which they were raised on. These kinds of religious, and cultural beliefs make people sterile and conventional. History dictates many great examples to offer this concept. To obtain a good lifestyle there are several steps which one must take in order to achieve this. Education is an important commodity to society. A good education is required for a good career. This is one of the society's methods of making people sterile, and conventional. A normal job consists of a nine to five work hours, five days a week. The term white collar, is often used. Lifestyle also effects people's opinions and ideas. There are also boarders to establish the rich, middle class, and those who live in poverty. It is an assumption of mine that people believe they are unable to break a particular life cycle, this can happen within a family. If a person is poor, and their parents did not go to university, they think the same will happen to them. Society has a great influence on the way people think. The way people dress also depicts the people's lifestyle. Fashion is a way of expression although society degrades anyone who dresses differently. Teenagers who are dressed in all black are perceived as dark and depressed. Those who dress well are

Free Essays on Incentives For Non-pollution

Economic incentives are instruments that use financial means to motivate polluters to reduce the health and environmental risks posed by their facilities, processes, or products. These incentives provide monetary and near-monetary awards for polluting less and impose costs of various types for polluting more, thus supplying motivation for polluters to change their behavior. The report distinguishes seven basic types of incentives: Pollution charges, fees, and taxes; deposit-refund systems; trading programs; subsidies for pollution control, liability approaches; information disclosure; voluntary programs. Economic incentives offer several advantages that make them attractive environmental management tools. First, economic incentives, in some circumstances, can be structured to achieve larger reductions in pollution than would result from traditional regulations. Second, economic incentives often can control pollution at lower costs than can traditional regulations. Third, the use of economic incentives, in contrast to that of traditional regulations, can more easily control pollution generated by a multitude of small and dispersed sources. Fourth, economic incentives can stimulate technological improvements and innovations in pollution control in situations where traditional regulatory mechanisms may not. Progressive companies are shifting rapidly from an approach of compliance to one of proactive environmental management. The revolution in thinking has gone through three stages: 1) the widespread business practice in the 1960s and 1970s of coping with environmental crises as they occurred and of attempting to control the resulting damage; 2) the reactive mode in the 1980s of struggling to comply with rapidly changing government environmental regulations and minimizing the costs of compliance; 3) the proactive environmental management strategy in the 1990s, through which corporations began to anticipate the environmental impacts of th... Free Essays on Incentives For Non-pollution Free Essays on Incentives For Non-pollution Economic incentives are instruments that use financial means to motivate polluters to reduce the health and environmental risks posed by their facilities, processes, or products. These incentives provide monetary and near-monetary awards for polluting less and impose costs of various types for polluting more, thus supplying motivation for polluters to change their behavior. The report distinguishes seven basic types of incentives: Pollution charges, fees, and taxes; deposit-refund systems; trading programs; subsidies for pollution control, liability approaches; information disclosure; voluntary programs. Economic incentives offer several advantages that make them attractive environmental management tools. First, economic incentives, in some circumstances, can be structured to achieve larger reductions in pollution than would result from traditional regulations. Second, economic incentives often can control pollution at lower costs than can traditional regulations. Third, the use of economic incentives, in contrast to that of traditional regulations, can more easily control pollution generated by a multitude of small and dispersed sources. Fourth, economic incentives can stimulate technological improvements and innovations in pollution control in situations where traditional regulatory mechanisms may not. Progressive companies are shifting rapidly from an approach of compliance to one of proactive environmental management. The revolution in thinking has gone through three stages: 1) the widespread business practice in the 1960s and 1970s of coping with environmental crises as they occurred and of attempting to control the resulting damage; 2) the reactive mode in the 1980s of struggling to comply with rapidly changing government environmental regulations and minimizing the costs of compliance; 3) the proactive environmental management strategy in the 1990s, through which corporations began to anticipate the environmental impacts of th...

Serial killers Essay Example | Topics and Well Written Essays - 3000 words

Serial killers - Essay Example This research essay will make an earnest attempt to find out what poignantly contributed to the onset of this intricate distorted personality and their violent demeanour which is far more many-sided. Introduction In the modern forensic psychology, serial murders appear to have assumed a pivotal place. According to Burgess, Douglas & Ressler (1983), a serial murder is one who has killed at least three or more victims with a cooling -off period in-between each murder. A serial killer does not have any past connection with the victim and murder seems to be random or unconnected. Further, the murder is mainly on the psychological background or for sex abuse and not for any monetary benefits. Serial killers’ victims will be adolescents, children, prostitutes and women. Dr.Harold Shipman, a serial killer, killed only elderly women who were his patients whereas young women are the choice for Ted Bundy. On the other hand, there was a female serial killer namely Alieen Wuornos who was a prostitute by profession who killed her male clients. Green River Killer practice was to kill the runaways and prostitutes. There are different motives attached to for the serial killing where some killers do the same for sexual pleasure ,some do it due to hatred, some do it for revenge , some do it because their intuition asked them to do it. (â€Å"Thomas, 2010, p.6†). ... and observed that their killings were done without any plan of action , a discovery that corresponds to the apparently random itinerary of spree killing. Casewell and Hollin (1994) defined serial killing as â€Å"many victims who are killed over the period of hours or days or weeks or months in diversified locations by a vagarious killer who seems to make no effort to escape detection. According to Fox and Levin (1998), multiple killings includes instances in which victims are killed either at over a short period of time (spree) or at once (mass) or over an elongated phase of time (serial) and hence, the time frame of serial killing has been detailed as either long or short duration that somewhere conforms to between serial killing and mass killing. (DeLisi et al, 2008, p40). Beauregard and Proulx (2002) examined the offending courses of 36 Canadian killers who were more often impelled by sexual sadism. According to Hazelwood and Warren (2000), sexually violent criminal killers are either ritualistic or impetuous in nature. They also found that impulsive killers are criminally primitive and mostly reactive in terms of crime scene demeanour and victim selection. Fox & Levin (1998) found that serial killers are those who kill their victim with their bare hands without the help or usage of any weapon or instrument. (DeLisi et al, 2008, p41). â€Å"Kinds of Serial Killers† There is no uniformity in defining a serial killer. This is mainly because due to the absence of typologies established to describe between kinds of serial murders. Based on analysis and interviews of more than 400 cases of serial killers, Holmes and De Burger (1988) have offered a complete definition of a serial killer. According to Wilson (2007), Holmes and De Burger, from their research study, they

Adolf Hitler Research Paper Example | Topics and Well Written Essays - 2000 words

Adolf Hitler - Research Paper Example Adolf Hitler Adolf Hitler was born to Alois Hitler and Klara Polzl on April 20, 1889 in a small Austrian village of Braunau Am near the German border. Alois was an illegitimate child of Maria Anna Schicklgruber. It is suspected that the father was a Jewish boy of the house where Maria used to work although there is no certain evidence to support this. This is important because Hitler would later in his life go on to start a campaign of eliminating Jews and their lineages, however remote they be. By the time Alois married Adolf’s mother, he already had two kids from previous marriages – a boy and a girl. Adolf was the fourth of the six children from this marriage, the previous three having died before reaching age 3 - so Hitler would get special attention from his mother due to her fear of losing him. Alois, a civil servant, retired after 40 years of service in 1896, the same year as Adolf started attending school at age six. Having been used to strict working life, Alois would often take out his frustration of retirement on the oldest boy in the household - Alois Jr., who was 13.He, however, ran away from home at age 14 which meant that Adolf, at age 7, would now be the subject of harsh words and beating from their father. At this time, the family moved to Lambach, Austria and then to Leonding, near Linz in 1898. Around this time, one day while rummaging through his father’s library, Hitler came across a book on the Franco-German war of 1870-71. He found the book very interesting and soon became more and more enthusiastic about anything related to war. In his memoires, Mein Kampf, Hitler recalls â€Å"It was not long before the great heroic struggle had become my greatest inner experience. From then on I became more and more enthusiastic about everything that was in any w ay connected with war or, for that matter, with soldiering.† When Adolf Hitler completed grade school, he wanted to become an artist but his father forced him to go to the technical school with the wish that Adolf become a civil servant one day just like Alois had been. Hitler did quite poorly in the first year as he wanted to show his father that he was unsuitable for technical school as he wrote in Mein Kampf (Chapter 2) "I thought that once my father saw what little progress I was making at the [technical school] he would let me devote myself to the happiness I dreamed of." But his father refused to listen and persisted with Adolf staying in the technical school which made Adolf perform badly in the school and indulge in various pranks and disobedience of his teachers. Then in 1903, Adolf’s father died of lung hemorrhage making Adolf the head male of the house. This also meant that his struggles with his father over the choice of career would come to an end and there would be no more harsh words or arguing with his father. In 1904, Hitler left the high school at Linz and moved to another one at Steyr, a town 25 miles from Linz. Here, Hitler lived in a small house with another boy and the boys would sometimes amuse themselves by shooting rats. During summer 1905, Hitler suffered from an inherited lungs disease. In September 1905, after passing an exam, Hitler and his friends celebrated it with drinks leading to him getting drunk and being woken up next day in the streets. After this incident, Hitler swore never to drink again. Using his poor health as an excuse, Hitler finally got rid of the school at age 16 and after spending some

Categorical imperative Essay Example for Free

Categorical imperative Essay Philosophers usually tend to think and respond in totally different and opposite ways. However, in Glaucon’s challenge, Aristotle, Spinoza, Hume, Kant and Mill agreed that it’s an uncontrollable system of desire. In Glaucon’s challenge he describes three important ideas. The first idea is â€Å"of the nature and origin of unjust, according to the common view of them† (488). The second idea is â€Å"I will show that all men who practice justice do so against their will, of necessity but not as a good† (488). The third idea is â€Å"I will argue that there is reason in this view, for the life of the unjust is after all better far than the life of the just† (488). Each one of these philosophers responded to this challenge similar and different manners. Aristotle believed that to be a good man is to have good morality. In his point of view he sees that morality gives a reason that leads to actions. Artistotle respond toward Glaucon’s challenge is reason guides passion. This makes him an injustice man because he just cares about how to please himself and follow his desire. Spinoza’s idea is emotions have nothing to do with human beings its reasons that guide us. He believed that passion and emotions leads us to be changeable due to how the world around us and not necessarily our knowledge. Reasons give us the opportunity to gain knowledge of life. Spinoza becomes unjust and gives reasons to Glaucon’s challenge. From Hume’s point of view he believed that benevolence makes us social being instead of self interest. Hume’s main concern is sympathy and empathy. Sympathy is the nature of human that makes them human beings. It’s the ability to see feel pity toward other. Empathy is the understanding of pain and happiness of one another. Hume believed that all human are selfish and that their passion guides their reasons. Passion and reasons is not having emotions or feeling pity. Hume’s view is that we should the ability to feel others emotions and understand them. Kant sees that the categorical imperative is the only moral way to act. Categorical imperatives are based on ideals of logic and acts on duty. He believed that if you feel satisfied about something you did, you shouldn’t consider it a reward but rather as a bonus for you. We only do moral things because it’s in fulfill our interest and benefit. Kant responds to Glaucon’s challenge that if the act is immoral, then it cannot be considered into categorical imperative. Mill’s view is that everyone should be satisfied and happy. He believes that everyone should think of the consequences of their actions before deciding to make them. Mill puts others as well as himself into consideration before any action. He doesn’t argue towards or against Glaucon’s challenge, he just cares about his pleasure and others. Each philosopher had his own argument toward Glaucon’s challenge. Their ideas were unjust happiness towards Glaucon’s challenge. Aristotle and Hume had opposite views. Aristotle‘s idea towards the challenge was reason guides passion, where Hume’s idea was passion guides reason. Mill and Kant had the same assumptions. Mill expresses about pleasure and Kant was certain about duty. Mill agrees with Aristotle as well, they believe that happiness is a man’s ambition and human existence. Spinoza is just unjust to the whole idea of the challenge. These philosophers’ ideas were very similar that a man would behave unjust if he had the ring.