Nike Brand Analysis - 1569 Words

Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed. Superb athletes and role models have extreme power over teenagers and often influence them into purchasing products not otherwise thought of. Nike has been able to sign numerous top notch athletes while other companies just simply†¦show more content†¦Action. Nike is a symbol reflecting hard work and the desire to succeed which is accomplished by taking action. Nike uses powerful images of men and women in its ads, usually in a sporting situation, to show where determination can take someone. This ad demonstrates the actions these athletes take to prepare for the great task ahead. „X Another print ad shows one of the NBA ¡Ã‚ ¦s most talented basketball players, Kobe Bryant. Just days after Kobe Bryant ¡Ã‚ ¦s Nike contract was signed the media revealed his involvement in a sexual assault case. Any involvement certainly didn ¡Ã‚ ¦t reflect Nike ¡Ã‚ ¦s mission or image therefore Nike decided to lay low on Kobe ¡Ã‚ ¦s contract. Now after the case has been settled Nike has begun its ad campaigns with Kobe as its spokesperson. However, his ad has a twist. It is Kobe ¡Ã‚ ¦s profile against a dark background and on the left side it mentions several tasks with accomplishments. Although the ad doesn ¡Ã‚ ¦t mention Kobe ¡Ã‚ ¦s involvement in the case directly it mentions several events of his life. The ad is about Kobe overcoming the adversity and working hard to get through it, eventually leading to the fact that he will still be on top because of his hard work and determination to get past it. Again, Nike is communicating hard work and perseveranc e. „X Lastly is a print ad of Nike ¡Ã‚ ¦s most recent campaign. Nike has officially moved towards the mini-trend celebrating the full figure sized woman. Following Doves renowned campaign and the newShow MoreRelatedBrand Analysis : Nike And Nike1300 Words   |  6 PagesBrand Analysis: a case study of NIKE Background of Nike: Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe. It is known as one of the largest supplier for sports-related products in worldwide. The company mainly focus on selling athletic shoes, sportswear and other sports-related products. In year 2014 its brand value was valued at 19 billion, making it the most valuable brand among all sports-related business. 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